Everifox is an accounting and financial advisory firm based in Aix-en-Provence, Marseille and Paris. I redesigned its visual identity, logo and colors included, then applied it to the website, whose design I built on the front end.
The firm
An image that had aged.
Everifox supports companies with accounting and finance, through two offers: Fox Expertise for accounting and Fox DAF for outsourced financial management.
The logo was dated, and the firm’s image no longer matched the way it works, very focused on online management and connected tools.
Identity
A simpler logo.
The logo comes down to a few things: a symbol, the name in lowercase, and the “expertise · advisory” line that says what the firm does. It works in white on blue as well as in black on a light background.
For type: bold, tight headings with character, and lighter body text for reading.
Colors
Petrol blue and acid green.
Petrol blue for seriousness, on the large banners. Acid green as an accent, used sparingly: appointment buttons, underlined words, the arch behind the portraits. Everywhere, it would quickly tire the eye.
Graphic details
A hand-drawn line.
In every heading, one word is underlined or circled with a green line, as if drawn with a marker. For an accounting firm, it takes the edge off the stiffness.
The team portraits, in black and white on a green arch, put faces to the firm.
Integration
From brand guidelines to website.
For the website, I built the design as reusable components, green line included. The firm puts together new pages without leaving the brand guidelines.
Everything was designed starting from mobile.
